BRUNSWICK COUNTY, NC (WECT) – Major retailers racked up on holiday shoppers over Black Friday, which really started on Thanksgiving Thursday.
On Saturday, local mom and pop shops had their turn reaping the benefits of Small Business Saturday.
There's a small family business in Brunswick County that relies on the local community to pay their bills.
Nestled in the small town of Bolivia, the family who runs Greenland's Farm and Bakery hoped to get a boost in their holiday sales as well.
Store owner Heather Berkert says shopping small is a great way to connect with the local community.
"We feature a lot of local handmade items from people in Brunswick County and surrounding counties," said Berkert.
Featuring everything from candles, to soaps, and sweets, Greenland's is a one stop shop for holiday gifts of all sorts.
"It represents the heart of the community," said Berkert. "You can't find that in a big business."